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The Western Ideal of Beauty Portayed in Fashion Magazines and Its Influence on Vietnamese Women's Perception of Beauty
Tranová, Thi Viet Chinh ; Soukup, Martin (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis examines the impact of Western beauty standards portrayed in fashion magazines on Vietnamese women. The theoretical part provides insight into the phenomenon of beauty itself, which the author then places in the context of the media and the media's portrayal of idealized images. The thesis thus offers the most frequently repeated negative impacts on individuals who have been exposed to idealized images of beauty. The aim of this thesis was to explore the impacts of Western ideals of beauty on Vietnamese women, who differ from these standards due to their genetic and physiological predispositions. In this study a qualitative research method was used, in which thirteen Vietnamese women ranging in age from eighteen to thirty-seven were interviewed. From the results of the analyzed data, it was found that the interviewed women put little emphasis on fashion magazines in shaping their perception of beauty and self-image. Thus, two levels of findings were uncovered in the research. The first part examined the specific situations where the portrayed ideal of beauty actually influenced the perception of beauty of the participating Vietnamese women. The second part further explored the reasons why these women placed such a low value on these magazines. In summary, the analysis uncovered...
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The Interpreters of Emotions: Transgenerational Gender Strategies of Mothers and Daughters in the Setting of Vietnamese Families in the Czech Republic
Vrbková, Tereza ; Ezzeddine, Petra (advisor) ; Uhde, Zuzana (referee)
Contemporary anthropological research looks at the heterogeneous composition of the Vietnamese minority in the Czech Republic and observes different ways of integration of the various generations of Vietnamese migrants (Martínková, 2008). Contrary to the 1st generation, the children are intensely confronted by Czech culture and society, which leads to different negotiating strategies. This contributes to cultural dualism, especially in the case of children forming identities which differentiate them from their parents (Kušniráková Tran Vu, Plačková, 2013; Vasiljev, 1999). The acculturation gap between children and parents can lead to a transgenerational conflict (Janská, Průšvicová, Čermák, 2011). Gender relationships and roles within the family are the key aspect of contemporary changes (George, 2005, Erel, 2009). Through the perspective and analytical category of gender this ethnographic research studies how Vietnamese mothers and their daughters negotiate mutual transgenerational relationships. The research focuses on the narrative understanding of maternal practices of bringing up children that are used by Vietnamese mothers to control the agency of their daughters, their gender roles, sexuality and morality, while also looking at how they attempt to build a sense of belonging. It turns out...
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